Category Archives: Brand Crushes

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Brand Crush: Jouer

Nothing does wonders for a girl’s looks like a new romance. That telltale glowing complexion, those twinkling eyes, and the perpetually pouty lips that come from frequent kissing. Ah yes, new love is a great beautifier.

My latest love is no exception. I’ve recently fallen for Jouer, a cosmetic line whose products make me luminous. Everything about the products, from their soft, clean packaging to their ultra-smooth texture, is just delightful.

I’ve tried a variety of Jouer lipglosses. I’m obsessed with the Lip Enhancer, both tinted and untinted. The Lip Enhancer is formulated to decrease lip lines and it miraculously plumps lips without the burning sensation that so many other lip plumpers are known for. The untinted variety transforms lips into a full, soft pink pout, while the tinted has the smoothest texture and is, in my opinion, the best kissing gloss there is. Like the untinted formula, it plumps the lips, and it has a silky smooth feel that begs for a makeout session. If my boyfriend were to vote, I’m sure he’d pick this one, too – it’s no coincidence that this has become my new favorite gloss.

In addition to great glosses, Jouer has great pencils. I’m particularly fond of the Eye Clarifier, a beige eye pencil that glides on sans friction and immediately brightens tired eyes. I never leave home without swiping some on – it’s my new go-to eye pencil. Plus, it even comes with a matching beige sharpener.

How could I not love that?

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Brand Crush: Make Up For Ever

There’s nothing more thrilling than a new crush. It was always starts the same way. You know you kinda like the soon-to-be object of your affection for days, weeks, months, sometimes even years before it blossoms into full-blown adoration. Then before you know it you’re smiling more, there’s more pep in your step, a twinkle in your eye, and you’re simply glowing.

This is exactly how my latest crush developed. I always liked Glossy Full Couleur Extreme Shine Lip Gloss, and I’ve known for years that the trick to the smokiest, sultriest eyes is Diamond Shadow. But it wasn’t until recently that I realized how much I absolutely love Make Up For Ever.

As you’ll recall, I recently discovered the brand’s HD High Definition Powder, a mattefying powder that lasts all day, miraculously hides blemishes and evens skin-tone. I instantly fell for the powder, so when Sephora offered me a Make Up For Ever gift with purchase (an adorable make up bag filled with mini versions of some of the brand’s best products), I jumped at the opportunity.

The first treat I tried was Lab Shine Star Collection Lip Gloss. The shimmery nude gloss glides on smoothly, smells great, and looks ever better. As far as glosses go, it’s one of the most elegant ones I’ve tried. I wear it whenever I have a big meeting at work or just want to feel especially put-together. When my little tube runs out, I’ll undoubtedly be buying a big one.

A few days later, tired of my usual daily mascara, I reached into my goody bag and pulled out a tiny tube of Smoky Lash Extra Black Mascara. I’m always weary of new mascaras because, let’s face it, the vast majority of them aren’t great. They either smudge, flake, smear or sting, and none of those are great things. But Make Up For Ever had been so dependable so far, I thought I could trust it. And I’m so glad I did! This triple-threat boasts the ability to volumize, lengthen and curl lashes, and it does not disappoint. The first day I wore it, I couldn’t stop staring at my eyes in the mirror. Suddenly they were fringed with long, thick, dark lashes and looked incredibly blue. I was smitten.

I haven’t tried all that Make Up For Ever has to offer, but I can’t wait to. No matter where this new relationship takes me, I’m sure I’ll love it.

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Brand Crush: Murad

I’ve done it again, folks; I’ve become infatuated with a collection of beauty products. Specifically, my heart has been skipping beats for a brand that makes my skin soft, blemish-free, and glowy. I’ve gone head-over-heels for Murad.

It all started a month or two ago when I tried a sample of Murad’s Pomegranate Exfoliating Mask that came in a Sephora package.  It’s no-nonsense pink and white packaging was appealing. I got the impression that the mask meant business. Intrigued, I did a little online research to see what other beauty enthusiasts thought of the product. Turns out, lots of ladies love it! Craving the energized, youthful glow that others were enjoying, I slathered the fruity slime on my face and let it dry. It had a pleasant tingly feeling on my face, which made me feel like it was working. After about 10 minutes I rinsed it off, and instantly noticed softer skin. The next morning I thought my skin looked a little less dull. Happily, one little packet of the mask contains enough for 3 or 4 applications, so I was able to reapply it every few days. After about two weeks of regular use, my skin was free of some stubborn blemishes and felt incredibly smooth. I promptly bought a full-sized box of the product.

But one great new product isn’t enough to create a full-blown brand crush. The deal was really sealed a couple of weeks ago, when I decided to give some other new samples a try. Murad recently launched a new line called Clean Scene, a fun bunch of skin care products that feature fun, bubbly packaging and alliterative names like Craving for Clean (a smooth face wash) and Begging for Balance (a light moisturizer). I was intrigued by the moisturizer because, having combination skin, I’m always on the lookout for something that can both soften my skin and keep oil in check. Since I had samples of both, I decided to try the face wash too.

I pretty much instantly fell for Craving for Clean. It smells DELICIOUS. Both products feature yumberry, which is apparently great for skin and smells like candy. After cleansing, I slathered on the moisturizer. I found I had to put a little extra on my really dry areas, but other than that, it made my skin super soft and not shiny at all. Success! Not only do these products work fantastically, they actually make me WANT to wash my face each night before bed. Two weeks later, I’ve bought full-sized bottles of both products and have been getting compliments on my complexion. Even without makeup on.

So, there you have it. In the course of a few weeks I have tossed old favorites aside and replaced them with Murad’s incredible skin care line.

I guess you could say we’re getting pretty serious.

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Brand Crush: Buxom

Sometimes, like it or not, a brand is just plain good, and despite my best efforts to resist, I end up with a new brand crush.

My latest infatuation? Buxom.

I didn’t want to like this cosmetics line. Honestly, I just don’t like the word Buxom. But eventually I received a sample of Buxom lips, a sticky, sweet-smelling lip polish that plumps lips and looks AMAZING. It’s long-lasting, and I’ve been carrying a tube of the Sugar shade ever since.

But last week, my crush morphed into obsession when I decided to try Buxom Lash. This mascara is absolutely wonderful. It’s dark and makes lashes look long and thick. I’ve been using it for a week and have had no eye irritation, even after I forgot to wash it off one night before bed. It doesn’t flake, and lasted the full 15 hours I wore it before taking it off. It has also lasted through both sweat and tears. It just might be my favorite mascara of all time.

I think it’s love.

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Brand Crush: Korres

From time to time it happens, a girl just falls head over heels for a new beauty line, simply adoring every product she tries. This has definitely been happening to me lately. I’ve got a brand crush on Korres.

It all started a few weeks ago when I went on a little shopping spree on Beauty.com, a site I love because of its frequent and plentiful gift-with-purchase giveaways. In addition to several other brands, Korres was offering a free mini shower gel with qualifying purchase. Having heard good things about Korres, I decided to try a couple of things.

I had heard long ago that Korres shower gel in Fig was a cult favorite and best seller, so naturally I had to try it. I immediately fell for the packaging – crisp, clean, un-fussy and natural, the bottle makes the teeny tiny shower in my new apartment look like it belongs in a luxurious spa. The shower gel smells expensive, and leaves skin lightly and pleasantly perfumed. And soft. Definitely a winner.

(A word to the suds-lovers out there: as with most natural products, the shower gel does not lather up as dramatically as some of its less natural counterparts might. It still lathers, but if you want a lot of soap suds, you’ll need to use extra gel.)

I also ordered a pot of Korres Lip Butter, a silky smooth lip product that feels like – you guessed it – “buddah.” It’s ultra moisturizing and long-lasting. Again, the fresh, clean packaging just spruces up my lip product collection. I bought the cheery pink Quince color, but I have also heard great things about Korres Lip Butter in Plum and Sheer Peach.

The products live up to their reputation, they smell great, they feel great, and I really just love the whole Korres vibe. In a time when “going green” often means going crunchy, it’s nice to have a pretty alternative.

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Brand Crush: Clinique

It started a few weeks ago, when I went to the Clinique counter to buy my breast cancer awareness lip glosses and was rewarded with a gift with purchase: an apple-printed cosmetics bag filled with free lipstick, mascara, eye shadows, blush, and skincare products. I’m a sucker for free gifts, and those glosses were perfectly pink, moisturizing, and glossy. They have replaced all others in my purse.

Then, when my face turned scaly when I was plagued by the flu, it was Clinique Dramatically Different Moisture Lotion that soothed and repaired the damage.

The deal was officially sealed this past week, however, when I tried the tiny tube of Lash Doubling Mascara that came in my gift with purchase.

I have a brand crush on Clinique.

The glosses and moisturizer are great, but the mascara is PERFECT. It doesn’t clump, it doesn’t flake off onto my face, and it doesn’t irritate my extra sensitive eyes at all. I’ve been using it for about a week, and I’m loving the natural-but-better effect it is giving me.

My crush is sure to be continued once I open my mail today – I’m expecting a package from Sephora, containing, among other things, a jar of Clinique’s Even Better moisturizer, which is supposed to help even out skin tone. Plus Sephora offered a gift with purchase as well, so I’ll also be getting a Clinique cream blush.

Stay tuned for product reviews.

I’m sure I’ll love ‘em.