Brand Crush: NYX

A couple of months ago, during an out of town shopping trip, I made my first visit to Ulta. The closest one to me is located an hour away, in a city I don’t often visit, and so I had never before had the pleasure of shopping in what I quickly determined was the best of both beauty-shopping worlds: a vast variety of high-end hair, skin and beauty products mixed with drugstore favorites. What more could you want?

NYX packaging almost exactly matches the shade of the product inside, making it easy to select one you'll like.

NYX packaging almost exactly matches the shade of the product inside, making it easy to select one you’ll like.


Winding my way through the store, I filled my basket as I made my way to the NYX display. I’ve read a lot about NYX; its lip butters are beauty blogger favorites, and it seems that every time I pick up a magazine these days another NYX product is being recommended. Since none of the stores in my neck of the woods carry this brand, I decided I’d pick up a few things to try. I fell in love immediately.

The first thing I tested was the Infinite Shadow Stick in Flushed. A shimmery champagne gold, this eye crayon glides on smoothly, is highly pigmented, and has definite staying power. It’s incredibly easy to apply and instantly made my eyes look brighter. I felt “done” without being overly made up. Who wouldn’t love that?

My second NYX product, which was equally enchanting, was the Butter Lip Balm in Parfait, a super fun hot pink. This light balm goes on sheer but can be easily layered for more intense color. It feels nice and the color lasts much longer than any of the other balms in my collection – it’s sort of like the staying power of a lipstick in the body of a lip balm. It’s perfect.

Me, sporting NYX Infinite Shadow Stick in Flushed on my eyes and NYX Butter Lip Balm in Parfait on my lips.

Me, sporting NYX Infinite Shadow Stick in Flushed on my eyes and NYX Butter Lip Balm in Parfait on my lips.


Next I tried the Butter Gloss in Crème Brulee. This is a soft nude shade that is ultra feminine – perfect for days when I’m feeling extra ladylike. The Butter Gloss goes on like satin. It’s smooth and creamy and leaves your lips feeling extra moisturized. It’s not sticky, and the moisture lasts and lasts. If you’re a lip gloss fan, you’re sure to fall for this one.

One thing that I really like about NYX packaging is that it almost exactly matches the shade of the product inside, which makes it easier to select one you’ll like. And they are so easy to use, they make the whole idea of effortless beauty seem a bit more attainable. Not to mention the fact that NYX products are very reasonably priced (the lip products mentioned here ring in at less than $5 a piece; the eye crayon is less than $10!). So, to recap, NYX makes it easy to find what you’re looking for, the products do what you want them to do, and you’ll look gorgeous without spending a fortune. NYX, where have you been all my life?

What NYX products are you crushing on?

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