I’d like to live in a world where every all-natural, organic beauty product is a cosmetic homerun; a world where less natural ingredients simply don’t work as well and the very presence of recycled packaging indicates a higher-quality concoction. Unfortunately, this is not usually the case. Don’t get me wrong, if I discover an earth-friendly product that rocks my world I immediately add it to my beauty repertoire. But more often than not, “natural” products leave me longing for something a little, well, prettier.

That’s why I was very pleasantly surprised by the pre-launch tube of Juice Beauty Reflecting Gloss that came in my May Ipsy bag. Initially, Juice Beauty’s tagline, “The Organic Solution,” made me a bit weary of the product. I assumed the gloss would have an odd texture or unpleasant aroma. I was sure it would have virtually no staying power and that after one trial I’d probably throw it away or let it sink to the bottom of my makeup bag. Boy was I wrong. Not only did I not throw it away, I’ve become completely enthralled by it. It’s by far my favorite new cosmetic item of the season. I use it every morning, take it with me to work, and swipe some on anytime I head out at night, whether I’m meeting friends for dinner or running to the store for a late-night Sour Patch fix (I have a bit of a problem).

What makes this gloss so great – other than the whole good-for-you, good-for-the-planet thing – is how amazing it feels. It has the smoothest, silkiest texture. I really have never used a gloss that feels this smooth. It doesn’t have even the slightest bit of stickiness to it, meaning your hair won’t get caught it in and gunked up by it, as is the case with so many other glosses. And amazingly, considering the lack of stickiness, it has great staying power! In my experience, the lighter a lip gloss feels, the quicker it usually fades away. Not so with this gloss. One swipe lasts through sipping, talking, even kissing! And it passes the fiance kiss-test: the lack of sticky texture or weird scent means he doesn’t run off in search of a napkin the second I smooch him with this stuff on!

Speaking of scent, this has a very mild, sweet scent, almost like a citrusy cinnamon bun. It certainly isn’t overpowering and I don’t really notice it other than when I first remove the wand from the tube. I received the gloss in Fig, a rosy bronze shade that gives a pretty wash of color with a tiny hint of shimmer. It’s definitely my go-to summer gloss. When the days turn hot and humid I certainly don’t want to worry about some heavy lip product melting down my face. This gloss is so light and pretty, the only thing I’ll be worrying about is where to buy more of it.