I’ve done it again, folks; I’ve become infatuated with a collection of beauty products. Specifically, my heart has been skipping beats for a brand that makes my skin soft, blemish-free, and glowy. I’ve gone head-over-heels for Murad.

It all started a month or two ago when I tried a sample of Murad’s Pomegranate Exfoliating Mask that came in a Sephora package.  It’s no-nonsense pink and white packaging was appealing. I got the impression that the mask meant business. Intrigued, I did a little online research to see what other beauty enthusiasts thought of the product. Turns out, lots of ladies love it! Craving the energized, youthful glow that others were enjoying, I slathered the fruity slime on my face and let it dry. It had a pleasant tingly feeling on my face, which made me feel like it was working. After about 10 minutes I rinsed it off, and instantly noticed softer skin. The next morning I thought my skin looked a little less dull. Happily, one little packet of the mask contains enough for 3 or 4 applications, so I was able to reapply it every few days. After about two weeks of regular use, my skin was free of some stubborn blemishes and felt incredibly smooth. I promptly bought a full-sized box of the product.

But one great new product isn’t enough to create a full-blown brand crush. The deal was really sealed a couple of weeks ago, when I decided to give some other new samples a try. Murad recently launched a new line called Clean Scene, a fun bunch of skin care products that feature fun, bubbly packaging and alliterative names like Craving for Clean (a smooth face wash) and Begging for Balance (a light moisturizer). I was intrigued by the moisturizer because, having combination skin, I’m always on the lookout for something that can both soften my skin and keep oil in check. Since I had samples of both, I decided to try the face wash too.

I pretty much instantly fell for Craving for Clean. It smells DELICIOUS. Both products feature yumberry, which is apparently great for skin and smells like candy. After cleansing, I slathered on the moisturizer. I found I had to put a little extra on my really dry areas, but other than that, it made my skin super soft and not shiny at all. Success! Not only do these products work fantastically, they actually make me WANT to wash my face each night before bed. Two weeks later, I’ve bought full-sized bottles of both products and have been getting compliments on my complexion. Even without makeup on.

So, there you have it. In the course of a few weeks I have tossed old favorites aside and replaced them with Murad’s incredible skin care line.

I guess you could say we’re getting pretty serious.