I firmly believe in supporting brands whose advertising efforts speak to me. If a commercial makes me smile, or better yet, makes me laugh, I’m far more inclined to purchase the advertised product. If I find a commercial annoying, on the other hand, I’m likely to declare a boycott on all of that brand’s products. And though I do allow myself to sometimes fall for a good advertising ploy, I don’t think I have ever seen such effective advertising as the Dolce & Gabbana Light Blue fragrance commercial.

Not only have I become completely entranced by this uber-sexy spot, I’m pretty sure that wearing this fragrance will make both me and my significant other look and feel like sexy supermodels on holiday.

Which is why I’m now wearing Light Blue, and my boyfriend now owns Light Blue for Men deodorant.

For the record, we both smell amazing.