I have a confession to make. I drink a lot of coffee. Like, a lot. For several hours each morning – and sometimes in the afternoon – you’ll find me clutching an oversized coffee mug, drinking my fill of liquid motivation. Eventually I’ll remember that I need to actually hydrate myself, at which point I’ll trade in the mug for a water bottle and go about my day. The problem is, with all that sipping going on it can be nearly impossible to find a lip color that lasts. In fact, I can’t remember the last time I found one that stayed with me through my morning commute, let alone until lunchtime. Enter the highlight of my last Birchbox, LAQA & Co. Cheeky Lip in Humble Brag. I was thrilled to discover that this pretty pink crayon lasts and lasts. As in, it doesn’t rub off on my cup/straw/husband and is still going strong hours after application. For a girl who loves lipstick but hates having to reapply, this is definitely my kind of product.

Humble Brag is part of the Charm School Kit, a set of three creamy lip and cheek crayons. It’s described as a blush pink, but I think it’s more of a muted fuchsia. The kit also features Cray-Cray, a coral peach, and Mixtape, a classic red. While I can’t speak for those two shades, I can vouch for Humble Brag; it glides on effortlessly, has a matte finish, and doesn’t dry out my lips the way some other long-lasting lip products tend to do. As a lip color it’s bright enough to make a fun statement without being over the top; it works at the office or out on the town. As a cheek color, it’s even more wearable – once the color is diffused over your cheekbones, it transforms from a bright streak of pink to a sheer, natural flush. Just make sure to blend the color quickly after application.

Tip: I love the matte lip look, but I find that it can really draw attention to fine lines or flakes. I recommend using a somewhat waxy lip balm (such as Chapstick or Coppertone Sport Sunscreen Lip Balm) as a base to help fill in lines, moisturize your lips and ensure a more even application.