It took exactly one use of Bath and Body Works’ new Foam Burst Body Wash for me to be hooked. It was on sale the last time I stopped in said store, leading me to buy a bottle for me (in the Warm Vanilla Sugar scent; I’m a sucker for products that smell like baked goods) and one for my sister, who appreciates a good beauty find but rarely takes the time to go searching for one herself.

Having a stockpile of body washes, scrubs, and soaps, I did not try the new body wash right away. A few days later, however, my sister called to ask if I had tried it yet. When I answered that no, I had not, she informed me that I had to try it ASAP because, not only was it fun to use, it made her skin so soft that her boyfriend couldn’t keep his hands off her. Interesting.

So I tried it. Turns out, she was right. When squirted onto a wash cloth or pouf, the gel doesn’t seem too extraordinary, but lather it up a bit and start scrubbing yourself with it, and soon you’re covered in a soft foam that conjures up memories of foam parties from college (without the sketchy oh-my-god-what’s-been-going-on-in-here vibe). It left my skin clean, lightly perfumed, and softer than I can ever remember it being. A loyal body lotion user, I even skipped my usual post-shower slather and still felt soft and smooth.

The result? My boyfriend came over later that day, took one whiff of me and said, “Mmmm is that vanilla?” About 20 minutes later he ran his hand along my arm and mentioned that my skin felt ridiculously soft that day. I just used the last of the body wash and you can bet I’ll be buying some more the next time I’m near a Bath and Body Works.

My sister just bought five more bottles.