Brand Crush: Make Up For Ever

There’s nothing more thrilling than a new crush. It was always starts the same way. You know you kinda like the soon-to-be object of your affection for days, weeks, months, sometimes even years before it blossoms into full-blown adoration. Then before you know it you’re smiling more, there’s more pep in your step, a twinkle in your eye, and you’re simply glowing.

This is exactly how my latest crush developed. I always liked Glossy Full Couleur Extreme Shine Lip Gloss, and I’ve known for years that the trick to the smokiest, sultriest eyes is Diamond Shadow. But it wasn’t until recently that I realized how much I absolutely love Make Up For Ever.

As you’ll recall, I recently discovered the brand’s HD High Definition Powder, a mattefying powder that lasts all day, miraculously hides blemishes and evens skin-tone. I instantly fell for the powder, so when Sephora offered me a Make Up For Ever gift with purchase (an adorable make up bag filled with mini versions of some of the brand’s best products), I jumped at the opportunity.

The first treat I tried was Lab Shine Star Collection Lip Gloss. The shimmery nude gloss glides on smoothly, smells great, and looks ever better. As far as glosses go, it’s one of the most elegant ones I’ve tried. I wear it whenever I have a big meeting at work or just want to feel especially put-together. When my little tube runs out, I’ll undoubtedly be buying a big one.

A few days later, tired of my usual daily mascara, I reached into my goody bag and pulled out a tiny tube of Smoky Lash Extra Black Mascara. I’m always weary of new mascaras because, let’s face it, the vast majority of them aren’t great. They either smudge, flake, smear or sting, and none of those are great things. But Make Up For Ever had been so dependable so far, I thought I could trust it. And I’m so glad I did! This triple-threat boasts the ability to volumize, lengthen and curl lashes, and it does not disappoint. The first day I wore it, I couldn’t stop staring at my eyes in the mirror. Suddenly they were fringed with long, thick, dark lashes and looked incredibly blue. I was smitten.

I haven’t tried all that Make Up For Ever has to offer, but I can’t wait to. No matter where this new relationship takes me, I’m sure I’ll love it.

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